Jeremy Beale

Because my parents lived in Africa, I spent most of my childhood bouncing between Northern Ireland and boarding schools in England. After school, I spent 10 years as an officer in the Royal Marines. Then via a few other adventures, I started as a copywriter at Saatchi & Saatchi in London. At the same time, I also studied sociology and behavioural studies. I’ve been lucky enough to be able to apply those studies (and keep learning) in my subsequent career as a writer / creative strategist working in the USA, Asia, Australia and Aotearoa-New Zealand.

In the work I do as a strategist, I have a passion for finding the truth at the heart of the brand, problem it solves or in the lives and needs of target customers. Once we find that guiding truth, whether it’s significant or a supporting factor, the task of building a strong, authentic, differentiated brand becomes much easier.

Outside of work, my passions are my 3 kids, judo and jiu-jitsu and getting out into nature. I have a love for wild empty places like the Sahara in Africa, the Rocky Mountains in the USA and other remote spots. I used to speak both French and Arabic fluently, but those skills are rusty now.

Jeremy Beale NZ fact checker

London School Of Economics


Fact Checking Expert of

Jerry Beale - fact checking expert of CasinoDeps

Jerry Beale crafts original stories and communication strategies as an independent brand strategist, content planner and creative writer.