New Zealand Gambling Statistics in 2024

New Zealand Gambling Statistics
Last Updated on | by Pavo Jurkic

Despite domestic online casinos being prohibited, statistics on gambling in New Zealand show gambling revenue is growing with each passing year. According to Statista market insights, the NZ online gambling revenue is expected to grow by 11.6% in 2024.

In 2023, it amounted to US$1.12 billion. In 2024, it’s expected to reach US$1.25 billion. The Department of Internal Affairs has already announced moves to tackle shady offshore gambling practices. Let’s talk about that!

Key Takeaways

  • Some estimates suggest roughly 80% of New Zealand’s total population has or will engage in some form of gambling this year.
  • The biggest piece of the market share comes down to pokie machines. According to the stats, pokies have remained one of the biggest sources of gambling revenue in New Zealand.
  • There are roughly 17,799 pokie machines all over New Zealand. They are everywhere, but most (82%) can be found in pubs and clubs. It comes as no surprise that they’ve become a staple of NZ’s gambling culture.
  • The online casino market is likely to exceed US$600 million this year and showcase even higher average revenue per user.
  • Offshore Gambling Duty (OGD) is the biggest talk in New Zealand this year. It’s the government’s attempt to regulate the offshore gambling market and tax operators 12%.Participation Rates

Participation Rates

More than half of New Zealanders participate in some form of gambling at least once a year. More precisely, 60.4%. More than 50% of Kiwis purchased an NZ lottery slip, which takes up the largest share of the total. In a 2012 research, 1,100+ men and women were asked about their gambling activities and both genders (M 54.2% and F 55.9%) answered they participate in lotto gambling. According to the same survey, the biggest share of gamblers (63.6%) were 45+.

According to the numbers from 2017/2018, NZ lottery products were at the top of the food chain, followed by pokie machines in bars and pubs. However, more recent figures suggest online gambling and land-based pokies are far more popular nowadays. It has to come down to factors like increased accessibility and convenience of online platforms and the rapid increase of mobile technologies.

Expenditure on Gambling

According to the official figures from the Department of Internal Affairs, the total gambling expenditure in 2022/23 amounted to $2.76 billion. The biggest share of the cake, over $1 billion, comes down to pokie machines outside casinos (typically located in bars and pubs). That’s followed by the NZ lottery commission ($710 million), casinos ($604 million), and TAB New Zealand ($376 million).

The pandemic slowed down the growth for a few years. For example, 2018/19 pre-COVID years had $2.4b expenditure, while 2019/2020 had $2.25b. The current economic crisis, driven mostly by inflation and warfare, isn’t helping either. Still, despite all financial difficulties, the NZ online gambling market still shows no signs of slowing down.

Overall Gambling Revenue

The overall gambling revenue stats vary from one source to another. It’s difficult to gauge such a number because the researchers have to make several assumptions, especially in terms of the unregulated offshore gambling market. According to Statista, the NZ online gambling market’s revenue was $1.12 billion in 2023. However, it is expected to keep on growing, year after year. In 2024, it is estimated to reach $1.25 billion, which would be an 11.6% increase.

Now let’s take a closer look at the hottest gambling trends. The latest developments in the industry, according to the most recent statistics, are in an upward spiral. The offshore gambling duty (OGD) might skew the numbers a bit in the second half of 2024, but it shouldn’t be too big of a difference.

  • Rise of Online Gambling

    It’s no secret that the NZ online casino market is flourishing. Projections suggest it will reach US$600 million by 2024, which is nothing surprising considering factors like technological advancements and improved internet penetration. Another factor that might shape the numbers is the consumers’ shift toward interactive digital entertainment. As you all know, nothing comes close to online gambling in this field.

  • The Offshore Gambling Duty (OGD)

    The newly-introduced offshore gambling duty (OGD) aims to specifically target offshore gambling operators which facilitate gambling to NZ residents. One of OGD’s key goals is to start regulating the massive offshore gambling market and rack in decent revenue from the 12% OGD fee. Keep in mind that the new OGD regulation doesn’t directly affect the players. We’re eager to see how effective it will be in its inaugural calendar year.

  • Regulation and Responsible Gambling

    If there’s one aspect of gambling that’s been getting the most attention over the last few years, it has to be responsible gambling and supporting regulation. By that, we’re referring to governments enforcing stricter responsible gambling regulations to tackle problematic and underage gambling. Some of the most frequently used regulations revolve around age verification, identity checks, and a wide array of tools for account-based limitations and self-exclusion. Additionally, many problem gambling resources in NZ are available to assist individuals in need.”

  • Technological Advancements

    Needless to say, technological advancements are becoming an increasingly important factor in the online gambling market. They shape the overall player experience, enhance immersion and pave the way for faster and safer transactions. Some of the biggest advancements we’ve seen over the last few years are related to virtual reality, augmented reality, and mobile optimisation.


  • How many people gamble in New Zealand?

    According to some surveys, 7 out of 10 adults partake in gambling activities at least once every year. Furthermore, 65% of NZ residents partake in gambling activities on the official NZ lottery platform MyLotto. According to the trends, those numbers are only going to keep growing in the foreseeable future.

  • What are the popular forms of gambling in NZ?

    New Zealanders are most interested in pokies. Pokie machines have flooded bars and pubs and have become a staple of the domestic gambling culture. Online gambling activities mainly consist of online pokies, though the likes of lottery, bingo, and table games are growing in popularity too.

  • How does the government regulate gambling?

    All remote interactive gambling is prohibited. The same goes for overseas gambling advertising. However, no laws are preventing Kiwis from playing at online gambling sites. However, the NZ government is finally cracking down on shady offshore casinos by implementing a 12% offshore gambling duty to overseas gambling operators starting from July 1st, 2024.

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